How Much Is Not Knowing The Unspoken Rules Costing You?

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How Much Is Not Knowing The Unspoken Rules Costing You? 〰️

High-Level Florentine Mastermind For Serious Women Who Want To Excel In Life

By Invitation Only:

Next Event: 3rd, 4th, and 5th of June 2025.
Location: Florence

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STRATEGIES, PRESENCE & INSIGHTS

Required To Command Respect In Elite Social Circles

From Dubai > To London > To New York > To Moscow

Learn Tangible, Time-Tested Protocols From An Etiquette Coach Who Has Transformed The Social Capital Of Partners Behind The World's Most Successful Entrepreneurs:

Leyla Karimova,
Premier Image Consultant & Special Guests

What is the Florentine Mastermind?

Simply put, it's about gathering distinguished women of influence who desire to elevate their presence, and pairing them with highly accomplished etiquette coaches and image consultants, in order to share what's working to cultivate sophistication, command respect, and project excellence, now.

There's nothing like bringing together refined, aspiration-driven women in one elegant setting and witnessing the extraordinary conversations that unfold: The subtle cues, unspoken protocols and transformative insights that are shared, and the resultant personal evolution that flows. Not to mention the transformation that ensues.

This leads to not just new dimensions of social capital, but to new connections within exclusive circles being formed, and much more. That's when you fall in love with the art of refined living all over again.

Join us for three consecutive evenings of curated dining experiences at 8pm, where the ambiance of Florentine elegance meets purposeful conversation designed for those who move in the highest echelons of Dubai, London, and New York society.

How to distinguish an Exceptional Man?

That becomes incredibly easy once you become an absolutely
Exceptional Woman yourself.

However, I would like to give you an understanding of how men tend to rank themselves amongst each other.

Once they meet another man, they are very quickly to judge - where in this system does that man stands: Alpha, Beta, or Sigma? Like in Animal World. They weigh and analyze the Power Dynamics between each other, & who has the most advantages in the room, who is more influential, who has more power, tools, connections, skills. What kind of qualities does each person possess in the room. With whom they’d want to deal with, do work with, be friends with… and with whom they would never collaborate, under any circumstances. Based on their own Principles and Business/Work Ethics.

I want you to understand - men judge relentlessly. They are not afraid to call people names in their head, or verbally. Men are raw. I honestly really like it. I cannot stand pretentious people. Might be because I am Russian & very raw. And if I mean something - I’ll say it. If I feel something - you will know it.

Beta Traits {β}

Beta males tend to be traditionally subservient and focus on pleasing others instead of dominating them.

They’re the friendly and welcoming men in the group who are always eager to lend a kind ear or a helping hand. The traits associated with beta males tend to be more traditionally feminine, which people who use this term as an insult might believe makes them weaker. In the animal kingdom, “beta male” refers to a male who is the second-most dominant in the social hierarchy.

Characteristics:

  • Friendly & Respectful
    Beta males are the kind of guys who smile at you in the hallway, bring donuts to the company function, and encourage everyone in the room to share their ideas. They take care of themselves, aren’t afraid to express their emotions, and make great friends and employees.

    • Beta males also tend to be very family-oriented, doing everything in their power to make their loved ones happy;

    • In leadership roles, beta males aren’t interested in dominating others and prefer to use encouragement and motivation to make strides;

  • Approachable & Social
    People tend to gravitate towards beta males because they’re easy-going, welcoming, and pleasant to be around. Beta males know who they are and accept you for who you are.

    • However, because of the negative, emasculating traits often associated with beta males, they may also feel insecure in their relationships or jobs and seek validation from others

  • Reserved & Sensitive
    Beta males tend to be the most introverted male archetype. They’re typically more shy than others and try to avoid confrontation, preferring to make others happy and keep out of the spotlight.

    • Beta males also might be less confident sharing their opinions because they fear conflict

  • Intelligent & Capable
    Despite what the stereotype says, beta males tend to be more successful in the workforce because they don’t hinder progress, intimidate other employees, or put their success over the company’s. On top of that, beta males are smart, capable, and make great long-term employees or relationship partners.

  • Loyal & Reliable
    Whether you need someone to cover your shift, listen to your issues, or grab something you forgot at home, beta males are always there for you. They’re faithful friends who stick with you until the end.

Alpha Traits {α}

An alpha male is defined as someone who’s confident, successful, and highly intelligent. He dominates the male socio-sexual hierarchy, so he's often considered the most attractive or “masculine” type of man. Compared to beta and sigma males, alpha males are more extroverted, opinionated, and impatient.

An alpha male is the most dominant leader in any group. Alphas are often described as “masculine” men at the top of the male socio-sexual hierarchy. They’re highly intelligent, confident, and sexually dominant, serving as the leaders of society. Simply put, alphas aren’t afraid of anything—they know they possess the qualities to attract women, achieve their goals, and advance in their careers.

  • Alpha males are often seen as the most “successful” person in a group in terms of the traditional financial and professional hierarchy. They have an ambitious streak, so they’re typically high-earners that seek to climb the ladder at high-profile and even glamorous companies.

  • Alpha males also like control, so they tend to gravitate toward leadership roles that give them an air of success and power.

  • A true alpha male is committed to becoming the best version of himself, inspiring others to follow his lead.

Characteristics:

  • Dominant
    Direct and decisive, alpha males are considered natural-born leaders—they can command any room and influence others easily. They aren’t afraid to say what’s on their mind or confront people when things don’t go their way, and this allows them to take charge in the workplace.

    • Powerful CEOs, managers, politicians, and military generals often have alpha personalities.

  • Confident
    Alpha males are extremely comfortable with who they are and what they bring to the table. They never back down from a fight and aren’t afraid to ruffle some feathers to achieve their goals. This also causes them to set high expectations for themselves in both their personal and professional lives.

    • Alphas know that their words and behavior can influence others, so they always speak and act with purpose.

  • Intelligent
    Through hard work and dedication, alpha males are leaders in their chosen fields. They’re eager to learn about business, technology, and innovation, and they tend to make quick decisions based on data and analytics.

    • Alpha males aren’t afraid to take risks because they trust their intellect—they know they can handle any curveball that comes their way.

  • Opinionated
    Alpha males have opinions about everything, and they don’t look to others to inform their views and beliefs. This allows them to stay true to themselves and excel in leadership positions.

    • Alpha males tend to think that their taste is superior, even when it comes to mundane things like music and restaurant recommendations.

  • Charismatic
    One of the best traits of an alpha male is his ability to connect with people. Alpha males are incredibly charming and charismatic, helping them befriend others quickly. Their social skills are especially handy when it comes to dating, as they’re known to attract the most romantic partners.

    • Many people believe that alphas deliver the best rizz lines and have the most success at picking up women.

  • As the leader of the pack, an alpha male loves to feel respected and valued.

  • Alpha males are highly competitive and thrive in the workplace.Alpha males want to be the best at everything, and their focus, drive, and determination get them far in the workplace. They’re able to set tangible goals for themselves and be more productive than other people.

  • Alpha males are known to charm and attract people easily.There’s a reason why the alpha male is considered the ultimate ladies' man—he possesses the social skills to charm anyone he meets! This is a useful skill when it comes to attracting romantic partners and networking with people in the workplace.

  • Alpha males tend to be stubborn and resistant to feedback.Alphas have strong opinions and leadership skills, but these traits might also cause them to be close-minded and dismissive. They rarely admit that they might be wrong about something, which can create friction in dating and the workplace.

  • Alpha males may struggle to maintain healthy relationships.Although alphas tend to be successful in their careers, their intense schedule and assertive personality may interfere with their ability to form positive relationships. They might be too preoccupied with work to prioritize romantic connections in their personal lives, and their colleagues may be scared to suggest new ideas or bring up grievances in the workplace

Sigma Traits {Σ}

Sigma men are respected for their confidence and skills. However, they’re indifferent to social status. Sigmas are lone wolves. They’re nonconformist, self-reliant, and confident in who they are regardless of the social context they’re in.

*Reminder from a Sigma: See yourself and others as individuals, not just labels. Don't buy into the idea of a rigid social hierarchy.

Sigma males are lone wolves respected for their abilities and down-to-earth confidence. Sigmas are as successful and commanding as alpha males, but more independent & introverted. Social status doesn't matter to them, and they prefer to operate autonomously on their own terms.

  • Sigma males are considered the rarest male archetype. They have a deep need for personal independence, similar to the “strong and silent” type.

Characteristics:

  • Sigma males are said to be nonconformists.
    Sigmas don’t choose to forge their own path to stand out or to be alternative — they couldn't care less what others think of them. Instead, they do their own thing because they enjoy it. This is just their default mode, compared to alphas who do their own thing mostly for show.

    • A sigma man enjoys his own hobbies, dresses how he pleases, and stays true to his personal values.

  • Sigmas are considered highly independent and self-sufficient.
    Sigma males value their solitude and are most comfortable on their own. They’re generally low-maintenance introverts who need space to think and decompress (this doesn’t mean they can’t turn on their charm when they feel like being social, or when they need to be social). If you prefer doing things on your own or feel drained by being with people for too long, you might just be a sigma.

    • This doesn’t mean sigmas never want companionship. They’re highly intelligent and know they can’t navigate life completely alone, so they value having helpful people around them.

    • Take responsibility for your life to be self-reliant like a sigma. This includes things like caring for your health and fitness, earning and managing your money wisely on your own, and regulating your emotions without depending on a partner. Knowing when and how to ask for help is part of being self-reliant, too.

  • Their self-perception isn't dependent on the views of others.
    Sigma males know exactly who they are & how to succeed regardless of who’s around. While alphas may feel insecure without leadership positions and betas feel anxious without a support network, sigmas are fine on their own. Sigmas often are as influential as alphas, but they just don’t need that “position” to feel fulfilled.

    • This doesn't mean sigmas are uncaring people who don't listen. Sigmas tend to respect everyone around them. So if someone says his behavior was inconsiderate or actively unhelpful, he's likely to apologize and not repeat the mistake as long as it makes sense to him.

    • While sigmas may have groups of friends, they come and go as they please. They're willing to interact with anyone who interests them, regardless of someone's popularity or social status.

  • Sigma males are thought to be highly adaptable and flexible.
    They’re great at thinking on their feet and know how to thrive in new or changing environments. They aren’t afraid to take risks, get out of their comfort zone, and try new things, both personally and professionally. They can work with many types of people and are resourceful problem-solvers in any circumstance.

    • Reminder from a Sigma:
      To be more respectful and flexible, think creatively about how to use your environment or circumstances to your advantage, and don’t be afraid to break a few rules (within reason) or try something unconventional to get what you want.

  • Sigmas are said to be confident in themselves and their beliefs.
    Sigma males understand their own values and identity clearly and feel self-assured without external validation. They aren’t persuaded or influenced by other people, opinions, demands, or criticism easily, and their intelligence and conviction helps them stand up for their beliefs. They feel confident making decisions according to their values, and they’re basically impossible to bully.

    • Advice from Sigma:
      Identify your values and talents clearly to be confident in your beliefs like a sigma male. The more you understand yourself and your capabilities, the more you’ll project confidence to onlookers.

  • Sigma males don't like the spotlight and sometimes feel uncomfortable in group social settings.
    They spend a lot of their time and mental energy quietly analyzing situations and absorbing information, so they might not be the smoothest talker or friendliest person at the party. Sigmas don't "click" with everyone and may unintentionally come across as cold or disinterested, depending on their social skills.

    • This doesn’t mean sigmas are boring or unfriendly. They just take time to open up.

    • At social events, sigmas would rather have in-depth conversations with one or two people instead of short conversations with everyone. They tend to have a smaller circle of friends.

  • Sigmas are thought to be intelligent, natural leaders.
    They inspire and guide others by leading through example and cultivating relationships rather than using force or relying on power. Sigma males don’t always seek explicit leadership roles, sometimes preferring to project competence and wisdom in their personal and professional lives instead. They make great guides and mentors, valuing bonds based on trust and mutual respect.

    • Sigma leaders show great respect for each member of their team. They get to know each person and their abilities well and they avoid pushing anyone into something they aren't ready for. A sigma leader isn't afraid to get their hands dirty along with the people they supervise.

  • They’re often non-judgmental and accepting of others.Sigmas often want to know the truth about a person before passing judgment on their character. This might be because they themselves are generally misunderstood, lone wolf types who don’t fault others for marching to the beat of their own drum.

    • Sigmas also tend to see through superficial things, like appearances, and take time to absorb information about a person.

    • Sigmas often display good emotional intelligence. They're willing to take others' feelings and circumstances into account, so they may be less judgmental towards people they know are struggling. They recognize that everyone has bad days and that people are more than their mistakes.

Sigma males are often considered introverted versions of alpha males.

For reference, alpha males are said to be natural leaders — they’re thought to be ambitious, confident, successful people who gravitate to positions of power and assume dominant roles in their relationships. Here are a few differences between alphas and sigmas:

  • Alpha males are generally thought to be social, loud, and extroverted, while sigma males are supposedly more private, quiet, and introverted.

  • Alphas are said to be competitive and aggressive in getting what they want, while sigmas are believed to be more easy-going and assertive.

  • Alphas pay attention to social status and value their place at or near the top. They can be flashy and they may seek out people who affirm their status. Sigmas tend to view everyone as equals and don't believe in a social hierarchy. They'll associate with anyone they think is interesting.

  • It’s thought an alpha can be overly confident to the point of pure arrogance, while a sigma is believed to be quietly confident and self-assured.

Pros:

  • Personal freedom
    Sigmas don’t depend on others and are free to choose their own path in life. They’re unencumbered by responsibilities or obligations that they don’t find meaningful, and their resourcefulness means they can solve most problems without enlisting help or subjecting themselves to the will of others

  • Attraction
    The humble mystery of sigma men can attract interest, both romantically and socially in general. Sigmas keep to themselves, and yet they’re often successful, confident, and competent leaders. People pay attention to sigmas to “figure them out” and may even try to impress or court them to get closer to them

  • No drama
    Because sigma males aren’t tethered to rigid social groups or dependent on other people, they’re often uninvolved in squabbles, rivalries, competitions, or other interpersonal problems that have nothing to do with them. In fact, they can make good mediators (if they care to) since they’re generally clear-headed and “above the drama.”

Cons:

  • Potential struggles with commitment
    Sigmas are said to dislike committing to others or taking emotional, financial, or any kind of responsibility for someone besides themselves. They come off as emotionally unavailable, which makes romantic relationships difficult. As a result, sigma males may miss out on some meaningful connections throughout their lives.[15]

    • Some sigmas struggle with opening up and putting themselves out there when it comes to dating.

  • Low social battery
    Sigma males supposedly prefer not to socialize when they have a choice, and they can struggle with things like making small talk or getting to know new people if they’re not in the mood. Other people might think sigmas are disinterested or even rude because of their stiff responses or short answers, when really the sigma is just more interested in listening than interacting.[16]

    • Reminder from Sigma: To help, take a few moments to meditate ground yourself before heading into a social situation. Approach conversations with an open mind, and make an effort to reply to statements or stories with enthusiasm or followup questions.

  • Possible loneliness
    Since sigmas prioritize their personal space, forming deep, meaningful connections with friends or romantic partners is challenging. This doesn’t seem like an issue most of the time — sigmas are said to enjoy their freedom, after all — but in the long run, the lack of a strong support network can make even a sigma male feel isolated and alone unless he puts in the effort to build relationships.

    • To help, make spending time with other people a regular part of your health and wellness routine. Like diet and exercise, you may not see the results right away, but in the long run, you’ll be significantly better off.

So, for simplification - you can identify men into such categories - because, well, many of them use such hierarchy to faster understand the person in front of them.

As a woman - try to never say any of this out-loud. Unless you are a Sigma yourself & you don’t care what others think about you haha! In this case you can say whatever you want, honey!

But if you are a bit scared of being judged - Betas will judge you the most for ethical reasons cause they are kind to everyone, Alphas will challenge you, Sigmas will just take it in.

Understanding Superior Men & Becoming His Ally

Adapting Mindset of Incredibly High Standards Towards Yourself
Regardless of Your Environment